Entertainment is king. Business journalists in the entertainment industry have to be entertaining too. A striking example in my field is US trade journalist Philip Swann, who reaches global coverage and fantastic hype for his newsletter, by going celeb gossiping. How can this relate to the boring, highly technical issue of high definition? Short answer: because virtually everything in the fame-obsessed US relates to celebrity and good-looking. And incidentally because hi-def catches and shows four times more details.
Swann published its ranking of ‘HD horrors’ and ‘HD honeys’ among celebrities. Sharapova and Jessica Alba are among honeys. Nasty yet funny gossiping about Bill Clinton, you know Hillary’s husband: ‘Bags under his eyes are so big that could put $100 of groceries in them’. Swann continues: ‘If make-up can’t solve the problem, many celebrities are likely to return to surgery to ensure they stay wrinkle-free for HDTV. Broadcasters are already asking for ‘Botox budgets’ as they prepare to go HD. And just knowing that celebrities have nuch as trouble with their complexion as us mortals do is likely to make our high definition viewing far more entertaining’ And Nip Tuck surgeons a little better off.
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